Author name: Novella

A Hamilton marketing consulting and digital marketing agency founded on honest advice and data-driven strategic planning.

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Case Study, Search Engine Optimization

Catchlight Photography

Through a targeted and comprehensive SEO strategy, we successfully enhanced Catchlight Photography’s online presence, enabling Linda to attract more clients through organic search and achieve a better balance in her work schedule. This case study highlights the importance of a detailed SEO audit and tailored optimization efforts in substantially improving search engine rankings and website performance.

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Christa Ker using a saw to cut a large piece of wood.
Case Study, Shopify, Website

Joy of Design

In 2023, we partnered with Joy of Design to redesign their homepage and expand their online sales. By strategically categorizing products, selecting a warm color palette, and utilizing Shopify’s powerful features, we created a visually appealing and functional site that showcases made-to-order products, custom orders, and best-sellers. This case study demonstrates our capability to enhance online presence and user experience for our clients.

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Close up shot of a charcuterie board at a wedding.
Case Study, Shopify, Website

Fraser & Thyme

In 2022, we partnered with Fraser and Thyme to develop a Shopify website that showcased their exquisite charcuterie boards for weddings and events. By creating a flexible, visually appealing, and scalable site, we helped this startup increase referrals and bookings, positioning them for success in the competitive wedding industry. This case study highlights our ability to support startups with strategic consulting and effective web solutions.

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Leadership Training Canada homepage open on a laptop on a busy table with coworkers meeting around.
Case Study, Squarespace, Website

Leadership Training Canada

In 2023, Allen Leigh Consulting tasked us with designing a dedicated website for their leadership training services. Using Squarespace, we developed a visually appealing and fully responsive site that features engaging animated GIFs, effective call-to-actions, and optimized SEO, all within a limited budget. This project highlights our ability to create high-quality web solutions that align with our clients’ brand identities and business goals.

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