Novella Creative Co., a social media marketing agency, main logo.

But first, Strategy.


My Marketing Philosophy

Big Picture Marketing

It’s tempting to focus in on the fun, creative videos, graphics, web tricks and so on while missing the big picture. When we develop strategy or discuss ideas for your brand we need to keep the big picture in mind. This includes looking at business objectives, budgets, long-term projects, the current organization makeup and everything we might miss if we are zoomed in on the one thing we’re working on.

Honest Advice

I have worked with many marketeers and sat in many meetings and have learned a valuable lesson: honesty is always best. I’m committed to speaking up for what’s right (even when it’s not what’s easiest) and getting you to your goals as fast and efficiently as possible. This means we look at nibble marketing plans, flexible contracts and arrangements, out-of-the-box solutions and clear communication.

Elegant Creative

As algorithms and artificial intelligence speed up digital advertising, testing and strategy, one thing has remained the same: great creative wins. Delivering unique pieces that tell your brand story concisely and engage with your target audience is essential to marketing success.

Intentional Collaboration

I work alongside your team as we work together to create the best marketing for your brand. Your team has the most accurate picture of who your audience is, and how your business works and this information is critical for good marketing. I actively pursue working collaboratively with your team and other professional experts, always with the same goal in mind; How do we do what’s best for your brand and support you in achieving your business objectives?