Novella Creative Co. - Hamilton Marketing Strategy Consulting

Understand Marketing Once-and-for-All

Every Organization Deserves a Marketing Strategy

We join your team and, with an in-depth understanding of your business, help make crucial marketing decisions around action and strategy. Then, working alongside you, we manage your marketing plan and see those decisions through, taking care of every step from planning and research to execution. You gain a team of digital marketing experts and a plan that will meaningfully move the needle for your business.

You don’t need to make difficult decisions alone; you don’t need to guess which steps to take or which tactics to try; and you don’t need to be everywhere. You need a plan and someone to advocate for it from start to finish.

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About the Founder

Geoffrey Faber

In over ten years of marketing experience, I’ve worked as an entrepreneurial content creator, SEO specialist, project manager, social media strategist, blog manager, and webmaster — a jack of all digital trades, if you will. This experience has prepared me to work with teams and collaborators as a marketing consultant, developing nibble marketing strategies that deliver services across multiple channels. Understanding, first hand, the various marketing challenges growing businesses face today.

SKILLS
Comfortable using Shopify, DIVI, Google Analytics and Data Studio, Google Tag Manager, Jira & After Effects. Published WordPress and Squarespace websites. Proficient in Adobe Photoshop, Lightroom, Illustrator, Audition and Premiere Pro. Elegant videography and photography is published online and in print magazines.

Nothing’s Off the Table

With a network of collaborators, you can follow opportunities or insights as they arise in a way that supports your current marketing efforts. It’s Modular marketing that allows for nibble experimentation and integrated marketing channels, under a singular strategy.

Let your data talk

Assess your current marketing in real time to uncover the best strategies for your business. With real-time analytics, we can quickly identify effective tactics and adjust our approach to stay aligned with market trends and maximize results.

Two marketing specialists looking at a laptop together.

The Advantages of Modular Marketing: A Nimble Approach for Modern Businesses

Marketing Philosophy

Marketers Must Understand Context

Marketers must understand your business’s unique context to offer solutions. This is why we begin with research, getting to know your business well enough to make informed recommendations and craft a marketing strategy to fit your brand.

Every organization deserves a marketing strategy; you may think marketing strategies are only for big companies, but they’re not. They are essential for trying new things and finding the marketing functions that work for you and help drive key results for your organization.

Our Values

Big Picture Marketing

When we discuss ideas for your brand we need to keep the big picture in mind. This includes looking at business objectives, budgets, the current organizational makeup and everything we might miss if we are zoomed in on the one thing we’re working on.

Intentional Collaboration

Your team has the best insight into your audience and how your business works. This is why we work alongside your team to create the best marketing for your brand. We actively pursue working collaboratively with your team and other professional experts, with the same goal in mind; How do we do what’s best for your brand and support you in achieving your business objectives?

Elegant Creative

As algorithms and artificial intelligence speed up digital advertising, testing and strategy, one thing has remained the same: great creative wins. Delivering unique pieces that tell your brand story concisely and engage with your target audience is essential to marketing success.

Honest Advice

I have worked with many marketeers and sat in many meetings and have learned a valuable lesson: honesty is always best. I’m committed to speaking up for what’s right (even when it’s not the easy route) and getting you to your goals as fast and efficiently as possible. This means we look at nibble marketing plans, out-of-the-box solutions and clear communication.