Good Marketing Begins in Good Strategy.

Novella Creative Co. is a network of like-minded creatives, focused on a singular strategy to drive your business forward and create sustainable growth.

We build out-of-the-box marketing plans for companies passionate about their work and eager to grow. Let’s get started.

Brand Photography

Marketing Consulting

Case Studies & Blog Posts

All Services

Understand Your Marketing Once and for All

Every Organization Deserves a Marketing Strategy

We join your team and, with an in-depth understanding of your business, help make crucial marketing decisions around action and strategy. Then, working alongside you, we manage your marketing plan and see those decisions through, taking care of every step from planning and research to execution. You gain a team of digital marketing experts and a directive that will meaningfully move the needle for your business.

You don’t need to make difficult decisions alone; you need a dedicated plan and someone to advocate for it from start to finish.

Get Started on a Strategy

Strategy in action

Rapid Pay Processing's FAQ section open on a laptop on a brown wood desk.

Building a Website

Starting from client journey mapping, a beautiful, custom-made WordPress website with SEO-optimized service descriptions.

Read the Case Study

Creating Video

A storyboard inspired great conversation with the team to develop a final shot list and engaging brand video.

Case Study Coming Soon

Developing a Content Marketing Plan

Pulling audience insights from website and LinkedIn analytics informed a strategy centred on blog posts and organic LinkedIn content.

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Recent Videos

About the Founder

Geoffrey Faber

In over ten years of marketing experience, I’ve worked as an entrepreneurial content creator, SEO specialist, project manager, social media strategist, blog manager, digital ad specialist, and webmaster — a jack of all digital trades, if you will. This experience has prepared me to work with teams and collaborators as a marketing consultant, developing nibble marketing strategies that deliver services across multiple channels. I understand, firsthand, the various marketing challenges growing businesses face today.

Geoffrey Faber filming someone doing a stroller review for Youtube.

Our Collaborators

We have longstanding relationships with experts in various areas to ensure you always get the best. This is how we deliver the best of a large agency and the best of working with specialists.

Nothing’s Off the Table

With a network of collaborators, you can follow opportunities or insights as they arise in a way that supports your current marketing efforts. This is Modular marketing, our core operating system. It allows for nimble experimentation and integrated marketing channels, under a singular strategy. Because good marketing begins in good strategy.

Novella Creative Co Homepage Image by Claudia Aran

Let Your Data Talk

Assess your current marketing in real time to uncover the best strategies for your business. With real-time analytics, we can quickly identify effective tactics and adjust our approach to stay aligned with market trends and maximize results.

Get started

Recent Work

Psychology Health Solutions

Claraderma Academy

Brightside Renovations

Ricky Sando Photography book staged on a desk with a record.

Ricky Sandos Photography

Rapid Pay Processing

Studio Nomad homepage on a laptop on a desk.

Designing a Wedding Photography Website That Captures the Essence of Adventure

Photography

Full size photo of Mary Berg taken by Geoffrey Faber of Novella Creative Co.

Design

Four Studio Nomad logos in different colours on different coloured backgrounds.

Nexa Card hovering over a brown leather wallet.

Marketing Philosophy

Marketers Must Understand Context

Marketers must understand your business’s unique context to offer solutions. This is why we begin with research, getting to know your business well enough to make informed recommendations and craft a marketing strategy to fit your brand.

Every organization deserves a marketing strategy; you may think marketing strategies are only for big companies, but they’re not. They are essential for trying new things and finding the marketing functions that work for you and help drive key results for your organization.

Our values

Big Picture Marketing

When we discuss ideas for your brand, we need to keep the big picture in mind. This includes looking at business objectives, budgets, the current organizational makeup, and everything we might miss if we’re too focused on the one tactic or creative we’re working on.

Intentional Collaboration

Your team has the best insight into your audience and how your business works. This is why we work alongside your team to create the best marketing for your brand. We actively pursue working collaboratively with your team and other professional experts, with the same goal in mind: How do we do what’s best for your brand and support you in achieving your business objectives?

Elegant Creative

As algorithms and artificial intelligence accelerate digital marketing, one thing has remained the same: great creative wins. Delivering unique pieces that concisely tell your brand story and engage your target audience. We seek to combine art with analytics and bring unique elements to your marketing.

Honest Advice

We’ve sat in hours of marketing meetings and have learned the valuable lesson: honesty is always best. We’re committed to speaking up for what’s right (even when it’s not the easy route) and getting you to your goals as fast and efficiently as possible. This means we look at nibble marketing plans, out-of-the-box solutions and clear communication.