Background
Emma Fraser, the founder of Fraser and Thyme, followed her passion for food and hospitality with help from her sisters and began a part-time venture to provide charcuterie boards for weddings and other events. As a startup, she needed a website that not only showcased their offerings but also elevated their brand to appeal to potential clients in the wedding industry.
The main challenge was to develop a website that would effectively represent Fraser and Thyme’s brand in the competitive wedding industry while also being flexible and scalable to accommodate the evolving needs of a startup. The site needed to be visually appealing, easy to navigate, and robust enough to handle referrals and client inquiries.
Designing the Website
We worked closely with the Fraser & Thyme team to understand their vision and requirements. We developed a website strategy through meetings, competitor research, and research on start-up best practices that provided a minimum viable product (MVP) to test their business model. Our approach focused on flexibility, scalability, and showcasing their unique offerings in a way that resonated with their target audience.
We leveraged Shopify’s extensive features to create a stunning and functional website for Fraser and Thyme:
- Homepage Layout: Designed an elegant and intuitive homepage that effectively showcased Fraser and Thyme’s charcuterie boards, making it easy for visitors to explore their offerings and understand the value they bring to events.
- Professional Photography: Coordinated a photoshoot to capture high-quality images of their charcuterie boards, enhancing the visual appeal and providing potential clients with a clear sense of the product.
- Shopify Features:
- Custom Collections: Created custom collections to highlight different types of charcuterie boards and event packages, making it easy for clients to find what they need.
- Flexible CMS: Utilized Shopify’s content management system to enable easy updates and additions to product listings, ensuring the site could evolve with the business.
- Mobile Responsiveness: Ensured the site was fully responsive, providing a seamless user experience across all devices.
- SEO Optimization: Implemented Shopify’s SEO tools to optimize the site for search engines, improving visibility and attracting organic traffic.
- Analytics Integration: Integrated Shopify’s analytics to track visitor behaviour, product performance, and referral sources, providing valuable insights for ongoing optimization.
- Secure Checkout: Provided a secure checkout process with Shopify’s built-in SSL encryption and payment gateways, enhancing customer trust.
- Contact Forms: Set up contact forms to facilitate easy communication between Emma and potential clients, streamlining the inquiry process.
- Referral Capability: We designed the site to facilitate easy referrals, making it a valuable tool for Emma and her satisfied clients to recommend their services.
Result
Fraser and Thyme’s website met Emma’s immediate needs and provided a scalable platform for future growth. By effectively showcasing its products and streamlining client interactions, the website has helped increase the number of weddings and events it caters to, proving to be a crucial asset in its business development.
Caitlin Dyk
Esther Fraser