Background

In 2018, we developed Enneagram Training Canada for Allen Leigh Consulting to serve as a dedicated platform for Enneagram-related content and educational resources. The website proved to be a major success, quickly becoming one of the top search results for Enneagram training in Canada. It continues to generate valuable leads for Allen Leigh Consulting.

Building on this success, Allen Leigh Consulting approached us again in 2023 with a new project: designing a dedicated website for their leadership training services. This new site needed to showcase its consulting, coaching, and workshop offerings while maintaining a cohesive brand identity.

The Challenge

The primary challenge was to create a visually appealing and functional website within a limited budget. The new site needed to have its own distinct identity while still fitting within the broader brand family of Allen Leigh Consulting.

Our Work

We decided to leverage existing brand assets and apply them to a Squarespace template to meet these requirements. This approach allowed us to maintain a high-quality design and user experience without exceeding the budget.

The Solution

We designed and developed a beautiful website for Leadership Training Canada, incorporating several key features:

  • Animated GIFs: We included engaging animated GIFs to capture visitors’ attention and convey the dynamic nature of Allen Leigh’s leadership training services.
  • Eye-Catching Call to Actions: Strategically placed calls to action guide users through the site, encouraging them to engage with the content and reach out for more information.
  • Effective Image Selection: Carefully curated images were used to reinforce the brand message and enhance the overall visual appeal of the site.
  • Mobile Responsiveness: The site was designed to be fully responsive, ensuring a seamless user experience across all devices.
  • Smooth User Experience: The site architecture and navigation were optimized to provide users with an intuitive and enjoyable browsing experience.
  • Custom Styling: Leveraged Squarespace’s design panel to customize fonts, colors, and other styling elements to ensure the website had a unique look while adhering to Allen Leigh’s brand guidelines.
  • SEO Optimization: Implemented Squarespace’s SEO features, including customizable meta tags, alt text for images, and clean URLs, to improve the site’s visibility in search engine results.
  • Content Management: Utilized Squarespace’s user-friendly content management system to easily add and update content, ensuring the client can maintain the site independently.
  • Built-in Analytics: Integrated Squarespace’s analytics tools to track visitor behavior and site performance, providing valuable insights for ongoing optimization.
  • Form Integrations: Set up custom forms using Squarespace’s built-in form block to capture leads and facilitate user inquiries.
  • Blog Integration: Incorporated a blog section to allow for regular content updates, enhancing the site’s value and engagement potential.
  • SSL Security: Ensured the site is secure with SSL encryption, providing visitors with a safe browsing experience.

Results

The resulting website, Leadership Training Canada, has its own unique identity while clearly belonging to the Allen Leigh Consulting brand family. The project successfully met the client’s needs and budget constraints, providing a platform that effectively showcases their leadership training services.


Novella

A Hamilton marketing consulting and digital marketing agency founded on honest advice and data-driven strategic planning.

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