Search Engine Optimization (SEO).
Keyword Research and Strategy, front- and back-end Search Engine Optimization so you show up when and where your audience is looking.
Your website should evolve with search engine technology and algorithms.
Google updates its search algorithm over 10 times a day, and once or twice a year it releases an update that affects how websites are ranked in search results, sometimes even bumping top-performing pages to the bottom of the list, leaving some web masters gaping at fallen web metrics and steep traffic drop-offs.
Stay up to date with Google’s Search Central Blog and improve your page ranking with Search Engine Optimization.
Pricing
Tune up your site with SEO and start showing up when your customers search for help. Begin with a single page or a back-end update, or get the best value in full site optimization.
Single Page Optimization
Update a webpage, improve its search engine rankings, and meet your search traffic goals.
For a business that wants to optimize a landing page for a campaign or begin SEO on the homepage to see how it can impact the business.
Website Structure Update
Review and optimize your WordPress site’s backend to make it search engine-friendly, maximizing its keyword potential.
This is great for a business looking to set up its site before launching a keyword campaign, or for one not seeing results from an active campaign.
Full Site Optimization
Review your keywords and marketing plan and update every page as well as the structure of your website.
The best value for a business ready to improve its website and search results, maximizing its organic traffic and digital marketing plan.
Website Audit
Discover what’s holding back your site, what needs to be done to improve your keyword potential (the likelihood you will appear when someone searches that keyword), and which keywords you could rank for on Google and other search engines.
This is great for a business unsure of its strategy, looking for greater understanding and direction in search engine optimization (SEO), but knows it wants to increase traffic to its site.
Our Platforms
Search Engine Optimization tools to research keywords, find opportunities and analyze websites for critical fixes.
Our Approach
Align business objectives and SEO best practices in a comprehensive plan for on- and off-page updates that improve your search traffic, brand authority, and, ultimately, your customers’ browsing experience. Present your website for AI and future-proof it so it’s scalable and easy for anyone or anything to understand.
Results-driven SEO
Using your sales or marketing objectives as goals, we develop a plan that focuses on high-impact SEO updates and prioritizes the keywords most important to results that matter so you win in the search engine rankings most relevant to your sales funnel or campaign objectives and convert traffic.
Improving Your Digital Presence
With thorough search engine optimization, you can control how your brand appears on every search and listing to elevate your brand’s reputation and authority on a topic, keyword or service.
Holistic Content Marketing
With a wide range of expertise and collaborators, we can offer a full suite of SEO services to create a holistic strategy. This may include link building, technical updates, content creation, site map updates, etc.
Setting up Dashboards and Training
Ongoing monitoring is important for SEO as it allows you to see challenges and opportunities before it’s too late to act. We set up Google Analytics and Google Search Console and teach you how to interpret your dashboards to monitor results. With the right infrastructure and training, you can monitor your website with confidence.
Technical Updates
Search Engine Optimization is about more than just keywords. Technical updates include improving site speed, optimizing databases, and other back-end fixes to enhance the user experience and make your site more credible with search engines.
Optimizing for Your Audience
By improving how you appear in search and researching how your audience uses search, we can focus on improving the experience based on their intent and provide a smooth experience they can rely on and trust.
Mobile SEO
Google, Bing, and other search engines favour mobile-friendly websites. This means they are fast-loading, deliver easy-to-read content, and are accessible. The majority of search traffic comes from mobile devices, so appearing properly is important and affects your keyword rankings.
Keyword Research
Deep analysis of potential keywords you could rank for, avoiding overly competitive searches or those that don’t attract the users you want. We look for keywords and supplement them with keywords to help improve your chances of being everywhere your audience is looking and to maximize your content marketing efforts.
Local SEO
Perhaps the most important place to show up is your local area; we help build your Google listing and other local listings, and encourage customers to review your business. These go a long way toward improving your ranking for key local searches when people are looking in your area.
Building Backlinks and ‘Off-page’ SEO
When search engines assess whether you are a trusted site or source of information on a topic, they consider your domain authority. And one of the biggest factors in domain authority is who is linking to your site. We help businesses strengthen online relationships and earn backlinks to their sites.
Common Questions
SEO is a long-term strategy, and while some improvements can be seen within a few weeks, it typically takes 4 to 10 months to start seeing significant results. The time frame can vary based on factors like the competitiveness of your industry, the current state of your website, and how much work is being put into the SEO efforts.
Yes, SEO is one of the most cost-effective ways to drive organic traffic to your website. Unlike paid advertising, which stops delivering traffic as soon as you stop paying, the benefits of SEO compound over time, leading to sustained visibility and traffic growth.
While we handle the technical and strategic aspects of SEO, your involvement is key for success. You may need to collaborate on content creation, provide industry insights, or help implement recommended changes. We’ll guide you through the process to make it as smooth as possible.
Absolutely. A website audit provides a detailed analysis of your site’s performance, identifying issues and opportunities that may be holding back your search engine rankings. Even if no immediate changes are made, an audit gives you a clear roadmap for future improvements.
An SEO expert would evaluate your site’s content, structure, technical performance, keyword usage, backlink profile, and user experience. They would identify strengths, weaknesses, and opportunities to improve your visibility in search engine results.
You’ll see improvements in your site’s organic traffic, search engine rankings, and user engagement metrics. We’ll set up tracking through Google Analytics and Google Search Console, so you can monitor these changes. We’ll also provide regular reports to keep you updated on the progress.
On-page SEO involves optimizing elements on your website, such as content, meta tags, and internal linking, to improve search engine rankings. Off-page SEO focuses on actions outside your website, like building backlinks and social media engagement, to enhance your site’s authority and relevance.
We conduct thorough keyword research, analyzing your industry, competitors, and audience search behaviour. We then prioritize keywords that align with your business goals, have high search volume, and present opportunities for ranking.
Yes, local SEO is crucial for businesses that serve specific geographic areas. We optimize your website for local searches, ensuring that your business appears in local search results, Google Maps, and relevant directories, making it easier for nearby customers to find you.
SEO (Search Engine Optimization) focuses on organically improving your website’s visibility in search engine results. SEM (Search Engine Marketing) includes SEO but also involves paid search tactics like Google Ads to increase visibility quickly. Both strategies can complement each other depending on your goals.
SEO is an ongoing process. Search engine algorithms change, competitors evolve, and user behavior shifts over time. Continuous investment in SEO ensures that your website remains optimized, adapts to changes, and maintains or improves its rankings.
Absolutely. SEO for e-commerce focuses on optimizing product pages, improving site speed, and enhancing user experience to increase visibility in search results and drive more sales. We can also help with strategies like optimizing for long-tail keywords and creating compelling meta descriptions for your products.
Recent Case Studies
Psychology Health Solutions
Brightside Renovations
Lighthouse NINE Group
Esther Fraser
Sarah Godfrey