Keyword Research and Strategy, Front and backend Search Engine Optimization so you show up when, and where your audience is looking.
Google updates its search algorithm over ten times a day, and once or twice a year, it releases an update that impacts how websites are ranked for search results, sometimes even bumping top-performing pages to the bottom of the list.
Stay up to date with Google’s Search Central Blog and improve your page ranking with Search Engine Optimization.
Tune up your site with SEO and start showing up when your customers search for help. Begin with a single page or a back-end update, or get the best value in full site optimization.
Update a webpage, improve its ranking on search engines and meet your search traffic goals.
For a business that wants to optimize a landing page for a campaign or begin SEO on the homepage to see how it can impact the business.
Review and optimize your WordPress site’s backend to be search engine friendly, increasing all keyword potential.
This is great for a business looking to set up its site before launching a keyword campaign or for a business not seeing results from an active campaign.
Review your keywords and marketing plan and update every page as well as the structure of your website.
The best value for a business ready to improve its website and search results, maximizing its organic traffic and digital marketing plan.
Discover what’s holding back your site and what needs to be done to improve your keyword potential (the likelihood you will appear when someone searches that keyword) and what keywords you could rank for on Google and other search engines.
This is great for a business unsure of their strategy looking for more understanding an direction for search engine optimization (SEO), but know they want to increase traffic to their site.
Search Engine Optimization tools to research keywords, find opportunities and analyze websites for critical fixes.
Align business objectives and SEO best practices in a comprehensive plan for on- and off-page updates that improve your search traffic, brand authority, and, ultimately, your customers’ browsing experience. Present your website for AI and future-proof it so it’s scalable and easy for anyone or anything to understand.
Using your sales or marketing objectives as goals, we develop a plan that focuses on high-impact SEO updates and prioritizes the keywords most important to results that matter so you win in the search engine rankings most relevant to your sales funnel or campaign objectives and convert traffic.
With a wide range of expertise and collaborators, we can offer a full suite of SEO services to create a holistic strategy. This may include linking building, technical updates, content creation, site map updates, etc.
Search Engine Optimization is about more than just keywords. Technical updates include improving site speed, database optimization, and other back-end fixes to improve the user experience and make your site more credible to search engines.
Google, Bing, and other search engines favour websites that are mobile-friendly. This means they are fast-loading, deliver easy-to-read content, and are accessible. The majority of search traffic comes from mobile, so showing up properly is important and affects your keyword rankings.
Perhaps the most important place to show up, your geographically local area, we help build your Google listing and other local listings, as well as encourage customers to review your business. These go a long way in building your ranking on key local searches when people are looking in your area.
With thorough search engine optimization, you can control how your brand appears on every search and listing to elevate your brand’s reputation and authority on a topic, keyword or service.
Ongoing monitoring is important for SEO as it allows you to see challenges and opportunities before it’s too late to act. We set up Google Analytics and Google Search consoles and teach you how to interpret your dashboards to monitor results. With the proper infrastructure and training, you can monitor your website confidently.
By improving how you appear in search and elevating By researching how your audience uses search, we can focus on improving the experience based off their intent and to provide a smooth experience they can rely on and trust.
Deep analysis of possible keywords you could rank for, avoiding overly competitive searches or those that do not get the users you want. We look for keywords and supplementing keywords to help improve your changes of being everywhere your audience is looking and to maximize your content marketing efforts.
When search engines looking to see if you are a trusted site or source of information on a topic, they look at your domain authority. And one of the biggest factors in domain authority is who is referring you through links to your site. We help businesses boost relationships online and get backlinks to their site.
SEO is a long-term strategy, and while some improvements can be seen within a few weeks, it typically takes 4 to 10 months to start seeing significant results. The time frame can vary based on factors like the competitiveness of your industry, the current state of your website, and how much work is being put into the SEO efforts.
Yes, SEO is one of the most cost-effective ways to drive organic traffic to your website. Unlike paid advertising, which stops delivering traffic as soon as you stop paying, the benefits of SEO compound over time, leading to sustained visibility and traffic growth.
While we handle the technical and strategic aspects of SEO, your involvement is key for success. You may need to collaborate on content creation, provide industry insights, or help implement recommended changes. We’ll guide you through the process to make it as smooth as possible.
Absolutely. A website audit provides a detailed analysis of your site’s performance, identifying issues and opportunities that may be holding back your search engine rankings. Even if no immediate changes are made, an audit gives you a clear roadmap for future improvements.
An SEO expert would evaluate your site’s content, structure, technical performance, keyword usage, backlink profile, and user experience. They would identify strengths, weaknesses, and opportunities to improve your visibility in search engine results.
You’ll see improvements in your site’s organic traffic, search engine rankings, and user engagement metrics. We’ll set up tracking through Google Analytics and Google Search Console, so you can monitor these changes. We’ll also provide regular reports to keep you updated on the progress.
On-page SEO involves optimizing elements on your website, such as content, meta tags, and internal linking, to improve search engine rankings. Off-page SEO focuses on actions outside your website, like building backlinks and social media engagement, to enhance your site’s authority and relevance.
We conduct thorough keyword research, analyzing your industry, competitors, and audience search behaviour. We then prioritize keywords that align with your business goals, have high search volume, and present opportunities for ranking.
Yes, local SEO is crucial for businesses that serve specific geographic areas. We optimize your website for local searches, ensuring that your business appears in local search results, Google Maps, and relevant directories, making it easier for nearby customers to find you.
SEO (Search Engine Optimization) focuses on organically improving your website’s visibility in search engine results. SEM (Search Engine Marketing) includes SEO but also involves paid search tactics like Google Ads to increase visibility quickly. Both strategies can complement each other depending on your goals.
SEO is an ongoing process. Search engine algorithms change, competitors evolve, and user behavior shifts over time. Continuous investment in SEO ensures that your website remains optimized, adapts to changes, and maintains or improves its rankings.
Absolutely. SEO for e-commerce focuses on optimizing product pages, improving site speed, and enhancing user experience to increase visibility in search results and drive more sales. We can also help with strategies like optimizing for long-tail keywords and creating compelling meta descriptions for your products.
You don’t need anything in place before you begin. Whatever you have, we can work with you to develop your ideal website that will show up on Google.
First, we need to define your brand with a thorough brand guideline. We can collaborate or you can bring this yourself!
Next, we dream. With moodboards and key web elements, we’ll mock-up a website and edit it till it’s right.
Now that we have a brand and a look for the site, we need images. Tying into your brand guideline we’ll shoot HQ photos.
With photos in and the best ones picked … we start building, coding and optimizing a fast site that will show up on Google.
Now your site is ready to launch! Next, we’ll review keywords in your niche and streamline your site to show up for them.
With nothing to hide, we’ll pass the site over to you and teach you how to use it! You will be able to make updates yourself.
The champagne popping stage! But we won’t leave you hanging; get ongoing blogging, social media and general support.
Caitlin DykCaitlin is our Shopify expert and brings great attention to detail to projects.
Caitlin is a full-time, senior full-stack web developer focusing on front-end development, with six years of professional experience working with designers to turn their creative vision into fully functioning websites that are responsive and accessible.
She is an expert in HTML, CSS, Javascript/JQuery, Node.js, Express, Contentful CMS, GraphQL, Shopify, and WordPress.
Esther FraserWith a background in Media Production and Business, she offers a unique perspective to her work. She ensures that every project is visually compelling and strategically sound. Esther is currently working as a Digital Marketing Specialist. She stays ahead of the curve and has many marketing skills to offer. For Novella, she brings a breadth of abilities and a strong problem-solving approach.
