Novella Blog

Lighthouse NINE Group

Lighthouse NINE Group, a consulting firm specializing in leadership development and organizational effectiveness, invested significant time in content marketing. They published over 50 blog articles but were uncertain if their efforts were getting the results they should. Despite the content, they were not seeing a corresponding increase in website traffic and were unsure of the effectiveness of their SEO strategy. Even though each partner at Lighthouse NINE Group was a content expert in their category. Lighthouse NINE Group needed to optimize its online presence to attract more organic traffic and ensure that its content reached a wider audience. The goal was to increase organic search clicks, improve its website’s SEO health, and enhance overall site performance.

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Main Street Engineering

In early 2023, Better Neighbourhoods embarked on a journey to brand a new sister company, Main Street Engineering. This move aimed to continue the growth of the engineering business and allow the core team to focus on Better Neighbourhoods’ primary offerings: consulting and urban design.

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Catchlight Photography

Through a targeted and comprehensive SEO strategy, we successfully enhanced Catchlight Photography's online presence, enabling Linda to attract more clients through organic search and achieve a better balance in her work schedule. This case study highlights the importance of a detailed SEO audit and tailored optimization efforts in substantially improving search engine rankings and website performance.

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Lego C-3PO in a lego store.

What is Modular Marketing and How Can It Help My Marketing Strategy?

Modular marketing is an agile approach that allows businesses to build a marketing system based on their central strategy by plugging different specialized experts into a holistic marketing strategy. Each marketing channel or effort (campaigns, tactics, etc.) is a modular component interconnected through a strategy rather than being part of an integrated marketing system.

A modular marketing system is the most customizable marketing approach and places the marketing strategy as the highest authority for deciding what and how to market.

By Geoffrey Faber, ago
Graphic of different connected cubes.

A Modular Approach for Marketing Consulting

Marketing your business can be a challenge for a small business owner. For the first time, you might have the budget to invest in professional help, but finding the right solution can feel overwhelming.

When you start searching, you’ll come across large, full-service agencies that promise to handle every aspect of marketing, from designing campaigns to optimizing your website and everything in between. These agencies often have impressive portfolios but come with a hefty price tag. Their comprehensive strategies can also be too complex, making it hard to see how they fit your business’s immediate needs.

On the other hand, you might reach out to a solo marketer, someone in your network who offers a more affordable and personalized solution. They’re eager to help and may propose implementing one or two tactics that align with the recommendations you received from a larger agency. However, this approach may feel piecemeal and disjointed. How can running a single campaign benefit your business if your website, content strategy, and other important elements aren’t aligned?

By Geoffrey Faber, ago

Joy of Design

In 2023, we partnered with Joy of Design to redesign their homepage and expand their online sales. By strategically categorizing products, selecting a warm color palette, and utilizing Shopify’s powerful features, we created a visually appealing and functional site that showcases made-to-order products, custom orders, and best-sellers. This case study demonstrates our capability to enhance online presence and user experience for our clients.

By Novella, ago

Fraser & Thyme

In 2022, we partnered with Fraser and Thyme to develop a Shopify website that showcased their exquisite charcuterie boards for weddings and events. By creating a flexible, visually appealing, and scalable site, we helped this startup increase referrals and bookings, positioning them for success in the competitive wedding industry. This case study highlights our ability to support startups with strategic consulting and effective web solutions.

By Novella, ago

Leadership Training Canada

In 2023, Allen Leigh Consulting tasked us with designing a dedicated website for their leadership training services. Using Squarespace, we developed a visually appealing and fully responsive site that features engaging animated GIFs, effective call-to-actions, and optimized SEO, all within a limited budget. This project highlights our ability to create high-quality web solutions that align with our clients’ brand identities and business goals.

By Novella, ago

Morrice Animal Chiropractic

Dr. Jess Morrice had been working as part of a health center team that included various specialists. Driven by her dream of focusing on animal chiropractic work, particularly for horses, she decided to open her own practice.

However, she faced significant challenges, primarily concerning how to effectively launch her business and attract enough clients through Google search, beyond word-of-mouth recommendations.

To achieve her goal of running a full-time private practice, Dr. Jess connected with the Novella Creative Co. team.

By Novella, ago