Novella Creative Co. Case Studies & Blog Posts

Graphic of different connected cubes, illustrating a modular system.

A Modular Approach for Marketing Consulting

Marketing your business can be a challenge for a small business owner. For the first time, you might have the budget to invest in professional help, but finding the right solution can feel overwhelming.

With modular marketing, you get a comprehensive strategy without the overhead of a full-service agency. Instead of hiring one person to handle everything or paying for an all-inclusive service, you work with a marketing strategist who understands your business goals, target audience, and unique needs.

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Two men shaking hands over a desk full of papers.

Case Study, Marketing Strategy, Search Engine Optimization

Lighthouse NINE Group

Despite the content, Lighthouse NINE Group was not seeing a corresponding increase in website traffic and were unsure of the effectiveness of their SEO strategy. Even though each partner at Lighthouse NINE Group was a content expert in their category.

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Case Study, Website, WordPress

Main Street Engineering

In early 2023, Better Neighbourhoods embarked on a journey to brand a new sister company, Main Street Engineering. This move aimed to continue the growth of the engineering business and allow the core team to focus on Better Neighbourhoods’ primary offerings: consulting and urban design.

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A family of four laughing and walking down a path.

Case Study, Search Engine Optimization

Catchlight Photography

Through a targeted and comprehensive SEO strategy, we successfully enhanced Catchlight Photography’s online presence, enabling Linda to attract more clients through organic search and achieve a better balance in her work schedule. This case study highlights the importance of a detailed SEO audit and tailored optimization efforts in substantially improving search engine rankings and website performance.

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Christa Ker using a saw to cut a large piece of wood.

Case Study, Shopify, Website

Joy of Design

In 2023, we partnered with Joy of Design to redesign their homepage and expand their online sales. By strategically categorizing products, selecting a warm color palette, and utilizing Shopify’s powerful features, we created a visually appealing and functional site that showcases made-to-order products, custom orders, and best-sellers. This case study demonstrates our capability to enhance online presence and user experience for our clients.

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Close up shot of a charcuterie board at a wedding.

Case Study, Shopify, Website

Fraser & Thyme

In 2022, we partnered with Fraser and Thyme to develop a Shopify website that showcased their exquisite charcuterie boards for weddings and events. By creating a flexible, visually appealing, and scalable site, we helped this startup increase referrals and bookings, positioning them for success in the competitive wedding industry. This case study highlights our ability to support startups with strategic consulting and effective web solutions.

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