Novella Blog

Lego C-3PO in a lego store.

What is Modular Marketing and How Can It Help My Marketing Strategy?

Modular marketing is an agile approach that allows businesses to build a marketing system based on their central strategy by plugging different specialized experts into a holistic marketing strategy. Each marketing channel or effort (campaigns, tactics, etc.) is a modular component interconnected through a strategy rather than being part of an integrated marketing system.

A modular marketing system is the most customizable marketing approach and places the marketing strategy as the highest authority for deciding what and how to market.

By Geoffrey Faber, ago
Graphic of different connected cubes.

A Modular Approach for Marketing Consulting

Marketing your business can be a challenge for a small business owner. For the first time, you might have the budget to invest in professional help, but finding the right solution can feel overwhelming.

When you start searching, you’ll come across large, full-service agencies that promise to handle every aspect of marketing, from designing campaigns to optimizing your website and everything in between. These agencies often have impressive portfolios but come with a hefty price tag. Their comprehensive strategies can also be too complex, making it hard to see how they fit your business’s immediate needs.

On the other hand, you might reach out to a solo marketer, someone in your network who offers a more affordable and personalized solution. They’re eager to help and may propose implementing one or two tactics that align with the recommendations you received from a larger agency. However, this approach may feel piecemeal and disjointed. How can running a single campaign benefit your business if your website, content strategy, and other important elements aren’t aligned?

By Geoffrey Faber, ago