The blog discusses marketing strategy, explores examples, and shares insights from client wins. We take a modular approach. What is Modular Marketing, you ask? It is the practice of having individual marketing elements beneath a singular strategy. Our article, ‘Modular Marketing in Action,‘ demonstrates this approach in action.
The impostor syndrome is wearing off. Your pile of camera bodies and lenses is a business expense, not an out-of-control hobby, and your time scrolling Instagram is ‘business development, not procrastination. It’s a new era. You’re a wedding photographer, and you need a wedding photography website. But where do you start?
How to Make a Wedding Photography Website Read Post »
Video content is one of the most impactful ways to connect with your audience online. They immediately capture attention and communicate your brand’s value, giving viewers a sense of who you are and setting them up with the right context for engaging with the rest of your website.
Video Content: Amplifying Your Website’s Brand Messaging Read Post »
Modular marketing changes how businesses approach their marketing strategies. It offers flexibility, cost-effectiveness, and the ability to adapt quickly to changes in analytics, social media trends, and industry shifts.
The Advantages of Modular Marketing: A Nimble Approach for Modern Businesses Read Post »
ATHLEAD’s journey highlights the power of a modular marketing approach for expanding reach without needing an all-encompassing marketing overhaul.
Modular Marketing in Action; A Solution for Plateauing Social Traffic Read Post »
The pace of change in marketing—from the rise of AI-driven tools to the emergence of niche social media platforms—requires marketing strategies that can swiftly adapt without losing focus. This is where modular marketing becomes essential.
Modular Marketing Makes Strategies Adaptable to Change Read Post »
A modular marketing system is the most customizable marketing approach and places the marketing strategy as the highest authority for deciding what and how to market.
What is Modular Marketing and How Can It Help My Marketing Strategy? Read Post »
Caitlin DykCaitlin is our Shopify expert and brings great attention to detail to projects.
Caitlin is a full-time, senior full-stack web developer focusing on front-end development, with six years of professional experience working with designers to turn their creative vision into fully functioning websites that are responsive and accessible.
She is an expert in HTML, CSS, Javascript/JQuery, Node.js, Express, Contentful CMS, GraphQL, Shopify, and WordPress.
Esther FraserWith a background in Media Production and Business, she offers a unique perspective to her work. She ensures that every project is visually compelling and strategically sound. Esther is currently working as a Digital Marketing Specialist. She stays ahead of the curve and has many marketing skills to offer. For Novella, she brings a breadth of abilities and a strong problem-solving approach.
