Author name: Novella

In nine years of marketing, I’ve worked as a content creator, project manager, social media strategist, designer and marketing consultant; I am a jack-of-all-digital-trades, if you will. This experience has prepared me to be a marketing consultant for growing businesses as I understand the various marketing challenges businesses face today and can develop nibble marketing strategies.

Christa Ker using a saw to cut a large piece of wood.
Case Study, Shopify, Website

Joy of Design

In 2023, we partnered with Joy of Design to redesign their homepage and expand their online sales. By strategically categorizing products, selecting a warm color palette, and utilizing Shopify’s powerful features, we created a visually appealing and functional site that showcases made-to-order products, custom orders, and best-sellers. This case study demonstrates our capability to enhance online presence and user experience for our clients.

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Close up shot of a charcuterie board at a wedding.
Case Study, Shopify, Website

Fraser & Thyme

In 2022, we partnered with Fraser and Thyme to develop a Shopify website that showcased their exquisite charcuterie boards for weddings and events. By creating a flexible, visually appealing, and scalable site, we helped this startup increase referrals and bookings, positioning them for success in the competitive wedding industry. This case study highlights our ability to support startups with strategic consulting and effective web solutions.

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