Author name: Novella

In nine years of marketing, I’ve worked as a content creator, project manager, social media strategist, designer and marketing consultant; I am a jack-of-all-digital-trades, if you will. This experience has prepared me to be a marketing consultant for growing businesses as I understand the various marketing challenges businesses face today and can develop nibble marketing strategies.

Mobile phone standing upright on a white ledge showing the Claraderma Academy website.
Case Study, Squarespace, Website

Claraderma Academy

When Alicia Yap noticed how often she had to train new hires from the ground up at her medical spa, she realized something more profound. There’s no clear standard for aesthetics education in Canada, and quality training can be hard to find. That insight became the foundation for Claraderma Academy, her new online school dedicated to medical aesthetics and laser therapy.

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Rapid Pay Processing homepage open on a laptop beside a phone with the same page open.
Case Study, Website, WordPress

Rapid Pay Processing

When Ryan approached us, he was already actively meeting with business owners to pitch Rapid Pay Processing, but he lacked a digital presence to back up those conversations. As a startup without a fully formed brand or a robust library of assets, Ryan needed a fast, strategic solution: a website that felt personal, conveyed legitimacy, and aligned with the competitive landscape.

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