You’re at the center of a flexible, modular marketing strategy. We journey with you, and together, find the right approach to your marketing—whether that means enhancing one key channel or expanding into new areas. Each phase is collaborative, empowering you to focus on what works best for your business while we handle the details that drive sustainable growth.
We work alongside you to find the right approach to your marketing—whether that means enhancing one key channel or expanding into new areas. Each phase is collaborative, empowering you to focus on what works best for you while we handle the details that drive sustainable growth.
Marketing consulting is a vague title because until you get into the weeds you don’t know what marketing services you need.
Without in-depth research, you’re marketing without strategy. Like a child playing chess who only knows how the pieces move and doesn’t understand how to make them work together to win the game.
Despite what free e-books may say, there are no 10 rules to a winning marketing strategy. You need a custom strategy for your brand’s unique position to do digital marketing well and make sense for your business.
This is why you will not find digital marketing packages on this page. We start with research and strategy and build the rest with you in a way that gets you the marketing objectives you want and makes sense for your business.
You need to know WHY you’re doing what you’re doing and not copying and pasting what worked for someone else.
We start with in-depth research. We leave no stone unturned, using both qualitative and quantitative research to paint an accurate picture of your current marketing mix and what may be happening below the surface that is affecting it. We’ll review all possible analytics and step into your business for 3-5 weeks. We want to attend meetings, meet your team, observe how your business operates, interview customers and stakeholders, and engage with as many brand touchpoints as possible.
Once the research is complete, we’ll present our findings and share the strategy we developed to achieve the business objectives you’ve outlined.
And then, together, we hustle.
In today’s marketing landscape, it’s not enough to simply put content out there or follow a schedule – you have to dare to go for it, learn new things, put in the work and try whatever it takes to make your message stick. To us, this is hustling. And we’ll be there every step of the way.
Through research, a clear path emerges. We can help you walk it, support you where you need and be there for the hustle.
Digital marketing strategies grow your brand in targeted market segments using key performance indicators (KPIs) to track and realign your efforts toward your goals. Our network of like-minded creatives works shoulder to shoulder with your team, utilizing industry best practices and innovative marketing solutions to offer clear-cut email marketing, social media marketing, advertising, design, branding and more. Our modular approach allows for nibble marketing, quick shifts in strategy to match industry trends and audience insights to achieve your KPIs.
With a clear-cut strategy and custom plan built for your business, you can answer how and why your business is marketing online and measure the results of your success.
After our 3-5 week research process, you will receive a report and a strategy presentation with all the details you need to execute. We’ll work with you to develop an action plan that includes: where we can support, where your team can execute and where we can coach a member of your team as they learn something new. This approach maximizes your budget and lets you utilize your team’s skills while getting expert support where you need it most.
After our 3-5 week research process, you’ll get a report and strategy presentation with all the details you need to execute and we’ll have a discussion about where we can support, where your team can execute and where we can coach a member of your team as they learn something new!
| Content Creation | Graphic Design |
| Videography | Search Engine Optimization |
| Photography | Influencer Marketing |
| Paid advertising on Facebook and Instagram | Affiliate Marketing |
| Google ads | Print Materials |
| LinkedIn ads | Community Management |
| Web design (HTML & CSS, Shopify) | Coaching |
| Google Web Story Creation | Organic Content Creation |
| Copy Writing | Data Analysis and Reporting |
I’ve had the pleasure of working with Geoff for my organizations’ social media marketing needs. Not only is he ridiculously talented at design, videography, and social media amplification…but he’s also fast, efficient, and keeps us on track with our goals. Not to mention, his positivity and enthusiasm are the best part of my week.
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Jenna Wilson, Director of Talent
The Novella Creative Co. team was key in both my book launch and enabling the full expression of my brand, Safe Brave Spaces. They provided a great framework to create my content plan and have been amazing partners in helping to articulate my ideas and work. I highly recommend them as a truly creative and communications partner!
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Greg Smith, Author and Business Coach
Geoff is a very thoughtful and strategic marketing consultant! I worked with him on improving my e-mail marketing series, and he’s very organized and prompt. He asks helpful questions to make sure we’re making the best possible decisions (and content) for our readers.
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Karishma Pradhaan, Food Blogger
Geoff from Novella Creative Co. created my website fraserandthyme and did an absolutely incredible job. Geoff brings calm and creative energy and is efficient at his job, I loved working with him! He has also made content videos that are extremely creative and have brought more engagement and people to my social media.
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Emma Fraser, Business Owner
Caitlin DykCaitlin is our Shopify expert and brings great attention to detail to projects.
Caitlin is a full-time, senior full-stack web developer focusing on front-end development, with six years of professional experience working with designers to turn their creative vision into fully functioning websites that are responsive and accessible.
She is an expert in HTML, CSS, Javascript/JQuery, Node.js, Express, Contentful CMS, GraphQL, Shopify, and WordPress.
Esther FraserWith a background in Media Production and Business, she offers a unique perspective to her work. She ensures that every project is visually compelling and strategically sound. Esther is currently working as a Digital Marketing Specialist. She stays ahead of the curve and has many marketing skills to offer. For Novella, she brings a breadth of abilities and a strong problem-solving approach.
