Learn how we combine technical precision with creative tactics to boost visibility, drive organic traffic, and elevate your brand in search engine rankings.
At Novella Creative Co., our SEO strategy goes beyond keywords. We take a holistic look at your audience’s intent, timing, and behaviour and identify key search moments. Whether it’s during everyday micro-decisions or seasonal surges, it’s essential to position your content exactly when and where it matters most.
By factoring in emerging trends like AI-generated search and voice queries, we ensure your website isn’t just optimized for today’s search engines, but also for how people will search in the future. Our process strikes a balance between ongoing technical updates and fresh, meaningful content, ensuring your site remains relevant, visible, and engaging over time.
Brightside approached Novella Creative Co. to lead a comprehensive website strategy, design, and development project. The goal was not only to modernize their online presence but also to better communicate their core values, showcase their extensive portfolio, and drive high-quality inquiries through organic search.
Brightside Renovations Read Post »
Despite the content, Lighthouse NINE Group was not seeing a corresponding increase in website traffic and were unsure of the effectiveness of their SEO strategy. Even though each partner at Lighthouse NINE Group was a content expert in their category.
Lighthouse NINE Group Read Post »
Through a targeted and comprehensive SEO strategy, we successfully enhanced Catchlight Photography’s online presence, enabling Linda to attract more clients through organic search and achieve a better balance in her work schedule. This case study highlights the importance of a detailed SEO audit and tailored optimization efforts in substantially improving search engine rankings and website performance.
Catchlight Photography Read Post »
Caitlin DykCaitlin is our Shopify expert and brings great attention to detail to projects.
Caitlin is a full-time, senior full-stack web developer focusing on front-end development, with six years of professional experience working with designers to turn their creative vision into fully functioning websites that are responsive and accessible.
She is an expert in HTML, CSS, Javascript/JQuery, Node.js, Express, Contentful CMS, GraphQL, Shopify, and WordPress.
Esther FraserWith a background in Media Production and Business, she offers a unique perspective to her work. She ensures that every project is visually compelling and strategically sound. Esther is currently working as a Digital Marketing Specialist. She stays ahead of the curve and has many marketing skills to offer. For Novella, she brings a breadth of abilities and a strong problem-solving approach.
