Caitlin is our Shopify expert and brings great attention to detail to projects.
Caitlin is a full-time, senior full-stack web developer focusing on front-end development, with six years of professional experience working with designers to turn their creative vision into fully functioning websites that are responsive and accessible.
She is an expert in HTML, CSS, Javascript/JQuery, Node.js, Express, Contentful CMS, GraphQL, Shopify, and WordPress.
With a background in Media Production and Business, she offers a unique perspective to her work. She ensures that every project is visually compelling and strategically sound. Esther is currently working as a Digital Marketing Specialist. She stays ahead of the curve and has many marketing skills to offer. For Novella, she brings a breadth of abilities and a strong problem-solving approach.
Meg Lowrie is an associate wedding photographer with Artiese Wedding Photography and collaborates on studio and brand photography.
Meg is known for her caring approach and captures timeless imagery that will be cherished for years. She brings a keen eye and a passion for storytelling to her photography, with a natural ability to capture the essence of a brand.
Get a complete picture of the website’s keywords and biggest keyword opportunities.
Audit all of your website’s pages and backend to learn what is keeping you from appearing in the search engine results pages and increasing traffic to your website.
Once we gain access to your website, we go through the backend to ensure all necessary plug-ins, descriptions, and settings are in place for the greatest keyword potential. We also audit each individual page to see what is required for the current keywords each page ranks for. The SEO Audit also includes keyword research and suggestions for other keywords relevant to your website and marketing strategy.
Once the audit is complete, you will get a full report that includes the following:
*Price is based on the size of the website; most sites are $750
Fully optimize your website and get the best keyword ranking in search engine results.
Fully optimizing your entire website includes the back-end optimization and page optimization for every page.
This begins with a quick audit of your current site and then a collaborative keyword strategy meeting to pick what keywords to focus on.
With a plan in place, the backend is optimized, and plugins are updated to improve site speed and how information is organized in your database so that search engines can easily understand and access it. Then, new plugins may be installed to improve site speed and SEO. After the backend is ready, each page is updated. And this can include:
*Best value
Fully optimize a single page of your website and increase its position in Search Engine Results.
Single-page Optimization begins with researching the keyword potential for that page and creating a list of keywords.
This list is referenced as the web copy is reviewed for potential updates. Next, every element on the page’s code is reviewed for optimization and structure and descriptive data is added to the code for search engines to read and further understand how the page should be presented in search.
This includes:
*Pricing is dependent on the page; most web pages cost $750.00.
This process will update the backend of your website and improve your keyword potential throughout your site.
A website structure update involves updating your plugins to improve site speed and how information is organized in your database so that search engines can easily understand and access it. It also includes installing plugins to improve site speed and SEO. Many updates need to be done to the backend of your website for you to have any keyword potential, as the most optimized webpage will not perform if it’s not built on an SEO-friendly structure and loading fast for desktop and mobile.
We begin the process by backing up your site and performing a quick audit before obtaining a sign-off on the required changes. After the work is complete, we will run a test to show the improved website structure performance.
*Pricing is dependent on the size of your site. Most 5-page sites cost $750.00.
Connect with us and we will get back to you as soon as possible, or you can schedule a discovery call.
Want to see more? Read our most recent case studies, or continue browsing the site:
Want to see more? Read our most recent case studies, or continue browsing the site:
Zac Boot co-founded Novella Creative Co. in 2016 and collaborated on numerous video, photography and social media projects before taking a full-time position elsewhere. Zac has great attention to detail and sees the big picture in any project to create something that resonates with the viewer or user and feels complete.
Adrian is a self-starter who works part-time as a psychotherapist and part-time as a web developer. He excels in developing sites through Elementor, Bricks, Divi and Squarespace. His natural eye for design helps him translate web designs into beautiful, responsive websites that reflect the project and follow SEO best practices to perform on Google and Other search platforms.
Lauren, a Provisional RGD, studied at Durham College and worked as an intern at RC Design Studio. Dedicated to design excellence, Lauren incorporates beautiful elements in her website design and creates branding assets that reflect the heart of the business in a way that connects with their customers and sparks a reaction.
Sarah, the principal at F3LT Design, is a creative artist and social media manager who assists in Novella Creative Co. social media marketing strategies and has a wealth of knowledge in Instagram and TikTok content, including how best to start, stand out and engage with true customers and fans.